ABOUT US


WHAT WE DO:

IDEATION & NAMING
POSITIONING & STRATEGY
PACKAGING DESIGN (LABEL & LOGO DESIGN)
CUSTOM GLASS BOTTLE DESIGN
IMPLEMENTATION & VENDOR SOURCING



Thoroughbred Spirits is a full service spirits-focused consulting firm with the knowledge and experience to help brands in every stage. Our firm is comprised of a team of experts who consult on all facets of the spirits industry, making us a strong partner for concept-driven design and branding. Because we know the industry firsthand, our design team is dedicated to creating designs that aren’t just eye-catching and beautiful, but, most importantly, effective. We dig deep into the soul of your brand to fully understand your consumers, define what matters to them, translate this into best-in-class design, and prepare materials that will resonate to drive purchase and encourage loyalty. A design may be beautiful, but if it doesn’t connect with your consumer in an impactful manner, it won’t sell. The spirits business is, after all, a business, and your designs are critical to engaging your audience, enhancing their experience with your brand, and delivering sales. We understand that, and we can help. 

In addition to branding, packaging design, print materials, and marketing content for distilleries and spirits brands, Thoroughbred Spirits’ services focus on clients’ biggest problems and opportunities: concept ideation and business planning, strategy, product development, distillery engineering and planning, liquid development, route-to-market strategies, corporate finance, performance improvement, and general advisory.





Ready to bring your idea to life? Lets work together.



(312) 809-8202 • info@tbspirits.com • Chicago, Illinois