BLOODY BUTCHER’S CREED
BRAND DEVELOPMENT • PACKAGING DESIGN
Located in the heart of Kentucky bourbon country, Jeptha Creed Distillery was enthusiastic about entering the whiskey market. Careful to preserve their namesake brand for their aging bourbon, however, we instead created a sub-brand of experimental whiskies for limited release: Bloody Butcher’s Creed, named for the corn used to make the whiskey.
With the experimental line serving as a glimpse of what’s to come, it was important to develop a familiarity with the brand story as a whole, including their beautiful facility, for the consumer.
UNIQUE TO THIS BRAND:
- Gold Foil - Sharing elements with the overarching Jeptha Creed brand, the gold foil adds a touch of refinement to this rustic brand
- Custom Illustration - The front label prominently features a custom illustration of the distillery
- Handwritten Touches - Drawing on the down-to-earth nature of the distillery and experimental aspect of Bloody Butcher’s Creed, the label design incorporates spacing for handwritten information such as batch number and proof
ADDITIONAL THOROUGHBRED SCOPE:
This is one of our most unforgettable first meetings -- and one of our favorites. Husband and wife team Joyce and Bruce came to our office with two (2) objectives: ascertain if we were legitimate and if we could be trusted. Nearly five years later we are proud to be a trusted partner of the family. Within this time, we’ve gone through our entire go/no-go process that included financials, packaging, liquid development, and market testing, and followed the process with distribution, route-to-market, staffing, and today, sales and general advisory.