CANTILEVER BRIDGE DISTILLERY
RAINY LAKE, MINNESOTA
BRAND DEVELOPMENT • CUSTOM BOTTLE • PACKAGING DESIGN
Meaningful connections are the cornerstone of the Cantilever Distilling Company’s brand. Drawing from a fascinating and fabled local history, Cantilever Distilling Company is named for the Historic Cantilever Bridge - a lifeline for smugglers of spirits in the 1920s.
Inspired by the intriguing story of the quaint town where the distillery is located, it only seemed right to nestle elements of this ephemera into the brand and packaging design. From the railroad maps debossed on the labels to the embossed bridge on the custom glass, this brand and bottle is full of creative connections.
UNIQUE TO THIS BRAND:
- Fully custom glass - every aspect of this bottle was created to connect the consumer and the brand story; embossed into the custom glass bottle are significant brand identifiers such as the namesake bridge and the location of the distillery
- Memorable brand feel - the Cantilever name is embossed into indents on the sides of the bottle, making for a better and more notable grip
- Heritage-inspired design - a vintage rail map debossed into the label paired with relevant iconography are reminiscent of the time period
- Bulbous neck - looking ahead, this specific neck style was chosen with intent to match the premium single malt spirits to come and the many other great spirits to follow
ADDITIONAL THOROUGHBRED SCOPE:
Driven by personal passions, a love for their location, and a chance to positively impact their local economy while making something incredible in the process, Cantilever Distilling Company was born. At the intersection of nature and history, the Thoroughbred team was able to help the partners create and follow a thoughtful path to success with a rich brand to build and grow.