F.E.W SPIRITS - DELILALAH’S 23RD ANNIVERSARY
BRAND DEVELOPMENT • PACKAGING DESIGN
Located just a few miles from the FEW Spirits distillery is one of Chicago’s most infamous bars - Delilah’s. FEW celebrated the 23rd anniversary of Delilah’s with a limited release American Whiskey. Tasked with creating the package design for this commemorative whiskey, we knew we had to create a design that captured the spirit of Delilah’s while remaining true to the FEW Spirits brand style.
A bold use of color paired with gold foiling creates a thoughtful contrast and illuminates a custom illustration of the bar, creating an inviting and alluring label.
UNIQUE TO THIS BRAND:
- Gold foil - The shimmer of gold foil as a print finish adds life to the label, creating a stunning visual effect as if you were approaching the bar itself. In this case the windows of the building are illuminated through the use of foil
- Custom illustration - Our design team illustrated the front of the Delilah’s bar building and surroundings for a truly one-of-a-kind label design
ADDITIONAL THOROUGHBRED SCOPE:
Proof we are all connected. While managing sales for FEW, a unique opportunity presented itself to FEW’s founder based on a longstanding relationship with Chicago’s iconic whiskey bar, Delilah’s. Thoroughbred’s founder, Scott, also has a special connection to Delilah’s, as it was partly inspired by his Grandfather’s legendary Chicago bar. Because of our understanding of the bar, the city, and the FEW brand, Thoroughbred was awarded the opportunity to design the 23rd Anniversary Edition of FEW’s Delilah’s Whiskey.