J.J.PFISTER DISTILLING

SACRAMENTO, CALIFORNIA


BRAND DEVELOPMENT • PACKAGING DESIGN


The J.J. Pfister story began with a knitting business in 1876 and grew into a family legacy of timeless excellence.

Working on the distillery from ideation and financials through to packaging design, we were able to conceptualize and fashion a brand around the family’s entrepreneurial history and dedication to outstanding quality.

Our understanding of the brand story led to the creation of a custom logo encapsulating the family’s past and future as well as a distinctive packaging design to emphasize the premium nature of the brand. 







UNIQUE TO THIS BRAND:


  • Stitch & Still Logo Design - Blending family history with new endeavors, we created the Stitch & Still logo design that features a sewing machine merged with a still. The logo mark was developed with several variations including a full logo with word mark, a roundel, and the Stitch & Still standalone icon
  • Badge of Excellence - To further accentuate the weight of the family’s legacy and dedication to quality, we turned the standalone Stitch & Still icon into a metal medallion adhered to the front of every bottle

ADDITIONAL THOROUGHBRED SCOPE:


As one of the most beautiful and caring families in the business, the Kecks had passion, a family legacy rooted in entrepreneurship, and the creative genius that is their son, but they were uncertain about how to put the pieces together. A family narrative revealed a common thread leading to a business plan that wove a whole new chapter for the family. Thoroughbred provided portfolio strategy, equipment sizing and sourcing, engineering, route-to-market, distribution, and VP of Sales staffing. Today the family is well on their way of writing their next chapter of excellence.

Ready to bring your idea to life? Lets work together.



(312) 809-8202 • info@tbspirits.com • Chicago, Illinois