JEPTHA CREED FRUIT BRANDIES
BRAND DEVELOPMENT • PACKAGING DESIGN
Jeptha Creed Distillery is dedicated to staying true to their roots -- and they do so by sticking to their values, working as a family, and using all natural ingredients in everything they make. The tree is a natural fit for their brand as a symbol of that dedication.
When they decided to create small batch brandies from various fruits to sell at their distillery, Jeptha Creed came to us for the design, and we knew we had to create the packaging in a way that would fit their brand and demonstrate the premium nature of the product held within. The tree became a perfect representation of both values and flavor, as it displays many of the fruits the various brandies are made from. The package also includes a subtle nod to the area with the appearance of the cardinal - the official state bird, native to Kentucky.
UNIQUE TO THIS BRAND:
- All-Encompassing Design - Paper labels and screen printing interconnect to fully envelop the bottle with an ornate design
- Big Impact on a Smaller Bottle - Optimizing space on the bottle was necessary to portray the big flavors and premium nature of the product inside the 375ml bottle; this was further achieved through elaborate metallic accents and pearl white blossom highlights
- Interchangeable Paper Labels - Function is equally as important as form. As such, the screenprint bottle design was made to work with any brandy by simply changing out the paper footer label to identify the specific fruit used