JEPTHA CREED DISTILLERY - WHISKEY RANGE
BRAND DEVELOPMENT • CUSTOM BOTTLE • PACKAGING DESIGN
This bourbon bottle breaks the mold in the truest sense. In creating the packaging for the first major bourbon release for the Jeptha Creed Distillery, we wanted to incorporate the great tree - a symbol central to their brand and representative of their values and family story - in a completely new way.
We created a custom glass design with complex, ornate embossings fully encompassing the bottle with a unique inlay area to feature the main label. This elaborate bottle was only possible through meticulous design and continual collaboration with glass manufacturers as it pushed the limits of what is technically viable. We were told it wasn’t possible; that it was too challenging, too detailed, too complicated to be produced, but we weren’t going to take no for an answer. And so here it is - a brand and a bottle as proof of what can happen when you think beyond the mold.
UNIQUE TO THIS BRAND:
- Fully custom glass design - intricate details seamlessly adorn the entire bottle
- Made to stand out - this bottle was designed to stand tall, much like a tree itself, amongst other bourbons
- Premium labeling - to fit the high standard set by the glass, the label, too, is of premium quality featuring thick, textured paper stock with a variety of thoughtful print finishes including foil, varnish, and embossing
ADDITIONAL THOROUGHBRED SCOPE:
This is one of our most unforgettable first meetings -- and one of our favorites. Husband and wife team Joyce and Bruce came to our office with two (2) objectives: ascertain if we were legitimate and if we could be trusted. Nearly five years later we are proud to be a trusted partner of the family. Within this time, we’ve gone through our entire go/no-go process that included financials, packaging, liquid development, and market testing, and followed the process with distribution, route-to-market, staffing, and today, sales and general advisory.