O.R.E.118 RAW VEGAN GIN
NEW YORK, USA
BRAND DEVELOPMENT • PACKAGING DESIGN
Located just a few miles from the FEW Spirits distillery is one of Chicago’s most infamous bars - Delilah’s. FEW celebrated the 23rd anniversary of Delilah’s with a limited release American Whiskey. Tasked with creating the package design for this commemorative whiskey, we knew we had to create a design that captured the spirit of Delilah’s while remaining true to the FEW Spirits brand style.
A bold use of color paired with gold foiling creates a thoughtful contrast and illuminates a custom illustration of the bar, creating an inviting and alluring label.
UNIQUE TO THIS BRAND:
- Informative design - As a new kind of spirit, additional context is shared with the consumer using thin text on the label without causing overcrowding; the green pattern in the background reads “RAW VEGAN”, reinforcing the differentiating characteristic of the spirit
- Debossing - The green pattern in the background, as well as the waves, are debossed into the label as a print finish
- Embossing with Spot Varnish - In contrast to the background, the brand marks and product name are embossed and finished with a heavy spot varnish for maximum effect
ADDITIONAL THOROUGHBRED SCOPE:
“I’ve got an idea; could be crazy, could be the worst ever, or could be something good.” This is how the founder of ORE 118, Robert, introduced himself. Coming from the viewpoint of a theoretical scientist with a hypothesis to test, Thoroughbred was brought on board to prove or disprove the idea. A stage-gate process was developed and executed including financial forecasting to set budgets, extensive liquid development to show it was physically possible (and tasty), and market testing. Contract production was then started, and finally, the route-to-market was implemented with a launch on the world stage in New York.